About Your Hosts

VentureArchetypes, Producer and Moderator

VentureArchetypes, LLC is a startup consulting firm focused on strategy, finance and business development. VA serves as interim CFO, BD, Consultant or Advisor to startups that are raising capital, building partnerships, or getting acquired. Additional services include business model design as well as development of investor presentations, financial forecasts, business plans, pitch decks and business cases for startups. VA clients have raised more than $98M in seed / Series A funding, secured numerous business development deals, and achieved 6 exits. VA is headquartered in San Francisco, CA.

Foley and Lardner LLP – Co-Producer

With offices throughout the United States and across the globe, Foley combines powerful national resources with a local focus to deliver seamless — and award- winning — business and legal insight. Our exceptional client service, value, and innovation are continually recognized by our clients and the legal industry.

Click here for a copy of the “Top Five Deal-Killers For Social Commerce Start-up Companies” article by our panelist Todd Rumberger.

Bootstrap Labs – Sponsor


BootstrapLabs is a Silicon Valley Business Lab and Accelerator, that build and accelerate companies. BootstrapLabs employ a hands on and entrepreneurial approach, to create game changing companies with-in software, Internet and Digital Media. Some of the portfolio companies include Prezi, Zerply and Witsbits.

Foundersuite – Sponsor


Foundersuite is an online software platform that helps entrepreneurs launch, manage and grow their startups more effectively and efficiently. Foundersuite streamlines tasks such as ideation, ops, finance and stakeholder relations so that founders can focus more time on building great products. Launching soon; sign up today for early private-beta access.

Traction + Scale – Sponsor


Traction + Scale applies the philosophy of Value Investing to digital media. Our thesis is that the best returns come from active hands-on investments in stages not normally served by traditional funds.

We specialize in situations where we can actively help a company succeed. We help incubate ideas, advise and finance companies and make acquisitions where we can leverage our operating expertise, deep network of distribution relationships to scale or restructure high potential companies.